Invisible Web, ubiquitous computing at SxSW

Just came out of one of the interesting panels at SxSW: “Invisible Web, Ubiquitous computing.” Briefly defined as the Web escaping devices, ubiquitous computing is an inevitable destination that we need to engage in and prepare ourselves for. In other words, the world is becoming an interface.
Effects:

    Cost of technology = falling
    Speeding of wireless network = growing
    Availability of network of services = everywhere
    Compartmentalization of data = increasing
    Micro-functionality of devices = increasing

What is Ubiquitous computing specifically?

    The internet of things (things talking to things, like cars that let you know when you need an oil change)
    Digital infused into everything (product driven experience to experience driven experience, like the new stores of Radio Shack: OneStore)
    Persistent
    Intuitive, intelligent (Tivo that knows what programs you like)
    Cloud powered (Onstar)
    The network knows you, learns you (Bill Gates’s mansion, the house knows who everybody is and adjusts the light, heat etc. settings accordingly, bases of green engineering, saves energy)
    Opposite of virtual reality (opposite of Second Life, walking into real space and pulling in data)

Challenges:
1) Federated identity:
You’re known everywhere, you have no id, rfid tags. If id gets hacked, they have all your information
Pros: No password, network knows you, better security, global preferences
Con: Identity theft in a new level, many entities will know more about you, privacy, system errors ripple to a larger magnitude
2) Never get lost
Pros: New ways to explore, completely contextual information, safety and security
Cons: Someone always knows where you are
3) Personal/impersonal
Pro: Highly personal experiences, low effort of customization, removes digital life management burden from consumers, refresh common experiences with new data
Con: Who’s in control, always on, you leave a trail, no matter what (negative trail)
4) Digital nomad
Pro: Simplicity, one object many uses, unlimited flexibility if functionality, everything is standard one view of all digital, yours, everything is connected, easily
Con: Network fails, everything fails, digital divide, on steroids (I have more money, I have more access to the cloud), information overload
5) Who owns the cloud?
National Security Agency
Google
Microsoft

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